EJARArticles – EJAR

OCULАR MАNIFESTАTION IN RHEUMАTIC DISEАSES

ejar — Fri, 21 Feb 2020 17:38:35 +0000

Abstract: This article comprises studies of this oculаr mаnifestаtions, the purpose of the study is to identify the role of eyes mаnifestаtions in rheumаtic diseаses from а clinicаl, epidemiologicаl, pаth physiology аnd therаpeutic perspective.
Keywords: ocular manifestation; rheumatic diseases; rheumatic disorder.2020.1.2-5 OCULАR MАNIFESTАTION IN RHEUMАTIC DISEАSES

students suicides in higher educational institutions

ejar — Fri, 21 Feb 2020 17:39:56 +0000

Abstract: This paper critically attempts to present education as an emancipator not as employment. It presents critical frameworks of Indian philosophers Buddha in general and Mahatma Jyotiba Phule and Dr.Ambedkar in particular. This article mainly examines the Indian higher education system and academic killings and the practice of social exclusion. It also presents the nature of academic knowledge production at Indian higher education system. It critically argues how far the production of knowledge its past, present and future is owed to “human agency’? In terms of its order, content and control? It challenges the dominant paradigm of knowledge production by suggesting a critical pedagogical practice and social inclusive apparatus. It questions the caste hegemony and academic encounters in higher educational institutions

Keywords: students; suicides; educational institutions.
2020.1.2-6 students suicides in higher educational institutions

Cover March 2020

ejar — Fri, 21 Feb 2020 17:34:40 +0000

1-2020.1.2-cover

MARKETING STRATEGIES FOR TOURISM INDUSTRY

ejar — Fri, 21 Feb 2020 17:37:58 +0000

Abstract: The topic of this paper is “Marketing strategies for tourism industry”. The reason for choosing this topic is that marketing has a great influence on the economic and social field and, moreover, it plays a very important role on the success of a business. Nowadays our world is changing fast and to be able to survive the change, companies have to be aware of the things that are happening in the external and internal environment. Companies have to be able to recognize the customer’s needs and to develop a business or rediscover the business so it can be suitable for their requirements. In order to do that some companies find new opportunities and start to develop it in their business for future success.
Keywords: marketing; strategies; tourism industry.

2020.1.2-4 MARKETING STRATEGIES FOR TOURISM INDUSTRY

PERSUASIVE MEANS IN ADVERTISING

ejar — Fri, 21 Feb 2020 17:37:19 +0000

Abstract: The aim of this paper is the analysis of persuasive means and trends in advertisement that are used to attract the reader´s attention and to persuade customers to buy the advertised product or service. The thesis consists of the theoretical and practical part. The theoretical part defines advertising, its use and effects, persuasive means and trends in marketing, verbal and nonverbal persuasive means in advertisements. The practical part researches and analyses the persuasive means used in advertisements.
Keywords: persuasive means; advertising; persuasion.2020.1.2-3 PERSUASIVE MEANS IN ADVERTISING

French and Algerian education

ejar — Fri, 21 Feb 2020 17:36:37 +0000

Abstract: I choose to discuss the French and the Algerian system of education because I believe the French one is complex, very organized, with many subdivisions. I think it influences a large part of the world’s education systems, including the Algerian because of the colonialism. I see the French system of education like an extension of its model of governance. France was a strong colonial empire, a global superpower and now it is still a powerful state which influences the most of the international actors, so its educational system should be as important as the power of its government.Algeria, in French, the Republique Algerienne Democratique et Populaire is an authoritarian regime. Algeria was occupied first by the Phoenicians, then by the Ottomans and in 1830 by the French. Between 1830 and 1962, when Algeria achieved its independence, it was under French occupation. Algeria is currently political unstable, but the state had various unstable moments in its history, an example was in 1954, when it was a war of independence in Algeria, which ended up only in 1962.
Keywords: french education; algerian education; education system.2020.1.2-2 French and Algerian education

Customer relationship management and the marketing approach

ejar — Fri, 21 Feb 2020 17:35:31 +0000

Abstract: Due to the fact that over the years the demographic characteristics have changed, the consumers have gained a high degree of sophistication and there is overcapacity in many industries, it has been developed a new approach in the post-capitalist era which is the marketing concept. First, it has been the product concept which later evolved in the sales concept. The characteristics that differentiate the marketing concept from the sales one are the following: the accent is on the client`s needs; the company identifies the client`s needs, then plans how to create and deliver the product; the management of the company is oriented to profit; the planning is made for a long period of time and the entire approach reveals the customer`s needs (Fleșeriu, 2019).
Keywords: customers; relationship management; marketing approach.

2020.1.2-1 Customer relationship management and the marketing approach