Abstract: The topic of this paper is “Marketing strategies for tourism industry”. The reason for choosing this topic is that marketing has a great influence on the economic and social field and, moreover, it plays a very important role on the success of a business. Nowadays our world is changing fast and to be able to survive the change, companies have to be aware of the things that are happening in the external and internal environment. Companies have to be able to recognize the customer’s needs and to develop a business or rediscover the business so it can be suitable for their requirements. In order to do that some companies find new opportunities and start to develop it in their business for future success.
Keywords: marketing; strategies; tourism industry.
